The Journey of Home Snow®
1913 – present
100th Birthday (27 Sep 2013)
1923 – 2008
PT Empat Musim Multi Cantik was founded in Jakarta in late 1956 by a dynamic couple Enoch Tjakra and his wife Marina. The business, which launched with the all-purpose Hormone Snow® Vanishing Cream, had humble beginnings and was operated out of their home with the help of their seven children and a single bicycle-riding salesman, who pedaled across the city offering the product to retailers and wholesalers.
SUCCESS AND THE JOURNEY
An immediate success, Hormone Snow® Vanishing Cream, specially formulated for the tropics, quickly grew in popularity due to its skin brightening, soothing and radiance-inducing properties, providing hydration to dry skin and protection against sunburn.
In 1976, the name Hormone Snow® was changed to Home Snow® to highlight the product’s unique features as a very effective moisturizer, sunscreen and facial foundation using very mild ingredients ideal for sensitive skin. There has been no change in the formulation and the quality of the product has remained consistently the same.
Home Snow® is sold in many general trade and modern trade outlets throughout the Indonesian archipelago. There are several imitation products on the market but Home Snow® remains the number one vanishing cream in the country. Its benefits, safety and effectiveness have stood the test of time, gaining the trust of our consumers since 1956.
ANOTHER PREMIUM PRODUCT
Launched in August 2014, Home Snow® Cracked Heel & Foot Cream has the unique features of moisturizing and softening cracked heels, dry feet and calluses and relieving dry skin discomfort. The results are guaranteed visible in two days.
In August 2016, a redesign in packaging was introduced to give it a simple, fresh and more modern look while retaining its original teal color and icons. Product information is now printed on the outside of the packaging.
EMBRACING OUR CORE VALUES
Social and environmental responsibility is integral to our business. We take great pride in helping those who may be less fortunate and offering scholarships to students in need. We believe in diversity, transparency, honesty and meritocracy.
As the leading vanishing cream in the country, our goal is to make the legendary Home Snow® brand a household name. We are committed to working with our business partners developing skin care products of superior quality at affordable prices, enabling consumers to experience the joy of healthy skin everyday. To this end, we are using all available social media platforms and other avenues to reach out to a wider base of consumers to make this possible.